On the same day as their 2022-23 season ended, Spain’s top domestic soccer league gave fans a preview of the big changes coming for the 2023-24 season.
La Liga announced the new league logo on Sunday, June 4, just hours after the final matches of the 2022-23 season ended. Video – posted to Twitter with caption “Nearly time…” (“Next season…”) — showing the old league logo transformed into an angular, futuristic “LL” monogram, followed by a wordmark with the word “LALIGA” in all caps.
The tournament will also have a new sponsor starting in 2023-24. It was announced last August that EA Sports FC will be the main sponsor of La Liga and all its competitions, replacing their former sponsor, the Santander banking company.
La Liga has used its current logo which is a soccer ball inside a color wheel since 1993. Until 2016 it had the first letter “LFP” underneath, which stands for the long official name. more of the tournament, the National Professional Football League.
Although the launch video only shows the logos in black and white, Footy Headlines Report that the new visual identity will use coral red as the primary color.
More details on the new visual recognition system – including a new typeface for the name and number on the jersey – are expected over the summer. The 2023-24 La Liga season will begin on August 12.